Digital Decals

Testimonial Video

Check out what the early adopters think about them! Massive shout out to Tapworks, Brewski Bar, Hellbound, Easy Times Brewing and Monty Brewing for being some of our first customers.

DIGITISING BEER TAP DECALS

A little bit of background

In 2016 The vision for the Digital Decals was born. We released the world’s first digital decals at Tapworks Chermside in October 2018… For the next two years we made significant improvements and added powerful features.. Crawl Media did not only have the vision to digitize decals… We set out to provide a product to engage and inform patrons.

The Digital Decals show customers with information that are 100% relevant to now. They instantly show information with regards to the beer, glass sizes, standard drinks, pricing etc. and an interactive QR code can be scanned for more detail. This provides patrons with real-time contact with the brand, without having to ask – which when it is busy, is a significant advantage to both the customer and bar staff.

NEW MEDIA

Not only do the digital decals give all the important details at a glance, but they also have the ability to display adverts slides. These can be in the way of in-house promotions, or to gain revenue by leasing the advertisement space.

Just as a concierge is to the hotel industry, Crawl Media is a virtual concierge service for the craft beer market
– a central innovative, digital POS media solution that provides real-time data.

A long time coming

GEN 2 release

Since 2018 we have performed rigorous testing though out GEN 1 (pilot) decals. These were limited to 140 units across 12 venues. What we learned from the various complexities of venues Wi-Fi infrastructure and power delivery in ‘wet areas’, an overhaul has been carefully crafted over 4 years.

Chipset shortage prevented us manufacturing more decals and hindered supply for sales since Q1 2020.
This forced different focus within the organisation; hence why you have not seen many Digital Decals around.
As of November 2023, chipset availability is back to pre-covid times, and pricing of components has started to normalise. The GEN 2 decals WILL be released Q2-Q3 2025.
See development history .

WHAT DO THEY DO?

Powerful Features

The number one priority of our products and services is to save bar staff time when when its busy. All of our features are simple and easy to use and have had thousands of hours in testing and development.

Stand out with optimal Size
Our patented Digital Decals have been designed to make the most impact on any beer font. Sizing in at 85mm (width) by 219mm (height). Single sided decals are 23mm thick / dual screen Decals are 29mm thick. There is no concern they will be a good fit.

2.4 GHz & 5 GHz Wireless
5 GHz For simple connection to your venues Wi-fi. Upgraded Extended antenna for superior wireless connection in most environments.

Tempered glass
The screens look crisp but can take a hit.. much like your phone.

Themes
Opt for Full Screen (maximum impact for Brand Activation at the Tap), or Split Screen (top shows Decal art / bottom shows pricing & promotion slides).

Rear Screen
Upgrade the Digital Decal to include a rear screen (for bar staff).
VERY powerful features including syncing with our KEG SCALES (release date TBA).

Power Delivery
Power the decals either by USB-C cable or our 12v 10A power ‘daisy chain’ system with magnetic connectors

High Definition Video
Super crisp 1080 x 1920px High Definition. The decals can display JPG, Transparent PNG and MP4 video with 25 FPS (Frames Per Second).

Orientation
Decals can display updide down.

Glass Sizes
Assign the glass sizes you serve. Done once during setup, this allows prices to be added and standard drinks to be generated. If a price isn't added for a beer, the glass size won't show as available.

Standard Drinks
Automatically generated when you assign a beer to tap. This allows customers to make a quick choice - very helpful especially if they are driving.

Happy Hour Pricing
Simply set discount (percentage or dollar value) and set time range. The decals will automatically update and display notification text at bottom.

Public Holiday Pricing
Simply set a surcharge (percentage or dollar value) and activate. The decals will automatically update and display notification text at bottom.

Member Pricing
Simply set a discount (percentage or dollar value) and activate. The decals will automatically update and display notification text at bottom.

Slides
The decal artwork always displays at the top. The bottom section shows the beer details. You also have the ability to display different content here via 7-second 'slides'.

Advertisements
Opt to display an image at bottom section of decal. Lease this space for extra revenue or promote upcoming events!

QR Code
Allow patrons to quickly pull up details of the beer on tap!

Temporarily Unavailable
Simply tick a button to show customers what beer is usually on a specific tap, but is currently not available.

New Beer Coming Soon
If no beer is assigned to a tap, this message will appear. It is automatically removed as soon as a beer is reassigned to the tap.

Power Saving
Your decal's screen will power on 2 hours before you open, and stay on until 2 hours after you close (based on your opening hours). A simple click can override the screensaver.

Remote Management
Beers can be managed anywhere in the world with internet.
Power cycle your Digital Decal from the management software. No need to turn off switches or unplug cables.

Automatic Updates
Updates will automatically download and update without inturruption.

Support
Remote reporting and debugging system allow quick remote assistance. Systems have been tested and perfected over 5 years.

BENEFITS

Why upgrade?

Circular decals are a thing of the past. Our rectangular design gives greater impact and fit on the tightest beer fonts.
Free up time for bar staff. Important information (such as price, ABV) can be displayed elegantly.
Environmentally friendly - no more plastics! Once installed, you won’t go back.
Contemporise your bar without changing its appeal. From a Michelin star restaurant to and country pub – they are not obtrusive, but they are noticed at the bar
Something new - see how much more traction your socials get with customers' posts showing them off!
No more management over real-estate use by different breweries.
Simple to use Beer Management. Simply log in to update beer list and forget. Effortlessly manage beer from transit to cold room to tap.
Connected by Wi-Fi, content is automatically added to the Digital Decal.
Australian made and owned - all Australian employees and contractors.

Beer Management System

The Digital Decals are powered by Beer Crawl, an Australian Brewery and Bar directory focused on good beer. We have an array of time saving systems to assist your business. Beers are being added daily.
Beer Crawl - Lifetime free beer lists for venues

Beers Listed 10,500 +

Venues Listed 11,000 +

Breweries Listed 1,300 +