Background

When releasing the gen 1 decals, we understood there would be many Wi-Fi complications due to the Wi-Fi infrastructure at varying venues. This is why we limited sales to run pilots on 150 decals across limited venues around Brisbane for three years (2017-2020). We did this as we could promptly visit site to rectify most issues, and worst case, express post replacement units. This was invaluable as it taught us:

  1. What additional reporting systems we needed to build in.
  2. Over the air updating systems to make patches to specific venues / decals.
  3. How to make the product more robust and to be able to use worldwide with minimal setting up.
  4. In total we have invested planning and vigorous R&D since 2017.

Here is a list of venues running the pilot Gen 1 decals:




Issues with the GEN 1 Digital Decals

The main issue with the Gen 1 decals (and the main push to develop the v2 decals) were:

  1. Power related issues, essentially the decals did not have enough tolerance for power fluctuation which would cause some decals to experience difficulty maintain connection to internet or occasional screen power - This has been rectified with a completely new PCB / electronics design and two power delivery options (including daisy chaining)
  2. Firmware issues spawning from original chipset – This has been rectified by using a replacement contemporary chipset with and software that bypasses issues that we experienced.
  3. Wi-Fi – The original chipset was limited to 2.4GhZ. This made the product very hard to connect into venues with many wireless connected devices - This has been rectified by using more powerful 2.4ghz & 5ghz chipset which allows much greater versatility.
  4. Over 7 years, only 10 decals had broken screens. Although not common, the screen protector was not as durable as it should have been - This has been rectified by adding tempered glass being moulded on the LCD panels to protect from ‘rowdy’ customers.

Chipset shortage prevented us manufacturing more decals and hindered supply for sales since Q1 2020. This resulted in a complete overhaul, completely re-developing the decal from the ground up to ensure longevity of components and to provide new powerful features.



What's still required to release the GEN 2 Digital Decals

The list is getting shorter daily...

What's done

23rd May 2024 - pilot PCB & electronics is complete
19th September 2024 - revision of screens is complete

What Remains

Completion of Crawl Connect app
Completion of firmware
Field testing
Manufacturing volume
Beer Crawl Decal Gen2 additional Features

Electronics Design
100%
Electronics Manufacturing (testing R1 samples)
95%
Testing
85%
Electronics Manufacturing (bulk)
0%
Firmware
90%
Crawl Connect App
90%
Beer Crawl Updates
90%

Our History

2016

crawl media asic

Partnership Formed

Crawl Media was born, development of Beer Crawl.

2017

crawl media Beer Crawl

Beer Crawl Released

Beer Crawl Released

crawl media Live Menu

Live Menu Released

Release of Live Menu Digital Signage

Crawl Media Digital Decal Pilot

Development of Digital Decals.

Planning and development of Digital Decals.

2018

Crawl Media Digital Decal Pilot

Pilot Decal Release

We released the world’s first digital decals at Tapworks Chermside in October 2018.

2020

Crawl Media Digital Decal Gen 1

Gen 1 Decal Release

Sold first Gen 1 Decal to Brewski Bar. Testing wireless connectivity in a ‘real word scenario’ proved problematic.
Further software development was required..

Crawl Media Keg Scales

KegScales Prototype

Working prototype developed for Keg Scales.

2021

Crawl Media Digital Decal OTA Software update

OTA System

Over the air software update system for Decals

Crawl Media Keg Scale v2

Kegscale v2

Keg Scale v2 prototype complete (just waiting Beer Crawl work)

Crawl Media Digital Decal - Pi Zero

End supply of Raspberry Pi Zero

This meant we would need to redesign the Digital Decals.

2022

Crawl Media - Company Pty Ltd

Partnership > Pty LTD

Setup Company with plans to dissolve partnership.

Crawl Media v2 Digital Decal

Decal PCB redevelopment

Major redesigning of Decal electronics commenced.

Crawl Media Digital Decal code

Decal Software Upgrades Released

Major Software and reporting of Digital decals released.

2023

Crawl Media - Company Pty Ltd

Company trading

Company commenced trading.

Crawl Media hosting

Systems Overhaul

Upgrading of systems to handle for growth expansion.

Crawl Media Digital Decal - Crawl Connect App

Crawl Connect App

Development of App scan network to report if environment is suitable for decals and to connect Decals.

2024

Crawl Media Digital Decal new LCD

Decal new Screen

New, brighter LCD panel with tempered glass.

Crawl Media Digital Decal v2 PCB

V2 Decal PCB - pilot manufacture

The back bone of the Digital Decals, the PCB pilots sent to manufacture

Crawl Media Digital Decal Firmware

V2 Decal Firmware

More powerful features added, Flexibility for more applications ... currently being finalised and tested...

Beer Crawl software

Beer Crawl Upgrade

From Laravel v5.5 to v10 ... a long overdue upgrade of the core software. This improves security and allows for future features to the brewery/bar management system.

Crawl Media Digital Decal v2 PCB

V2 Decal PCB - testing

As of 22nd May 2024, the Decals currently being tested.

Beer Crawl software

Firmware Revision + Testing

As of 11th June 2024, testing revealed stability issues between the CPU, PCB and BIOS. A fix is currently being worked on.

Crawl Media Digital Decal v2 PCB

V2 Decal PCB r1 - manufacturing

As of 27th June 2024, the production samples of the PCB (with revisions) are placed for production...

Crawl Media Digital Decal new LCD

Decal new Screen r1

As of 27th June 2024, the production samples of the LCD screens (with revisions) are placed for production...

Crawl Media Digital Decal v2 PCB

V2 Decal PCB r1 - testing

As of 3rd June 2024, the revision to the PCB and screen are currently being tested...

Beer Crawl software

Firmware Revision + Testing

As of 11th July 2024, further changes were required to improve stability of the dual screen model. A fix is currently being worked on.

Crawl Media Digital Decal revised LCD screen

Decal new Screen r2

As of 2nd August 2024, a new TFT panel was released for longer supply life. Samples in production